The viral trap: How social media addiction is fuelling mental health concerns – Heramba Nath

Social media has revolutionised the way people communicate, interact, and share their experiences. However, the increasing obsession with going viral has created a dangerous cycle of social media addiction. While viral content can bring instant recognition, it also fuels a compulsive need for validation, leading individuals to spend excessive amounts of time on social media platforms. This addiction affects mental health, relationships, and daily life, making it a growing concern worldwide.

The constant urge to check notifications, seek approval through likes and comments, and compare lives with others can create an unhealthy dependence on social media. Many people experience anxiety and depression due to the pressure of maintaining an ideal online presence. The fear of missing out(FOMO)further intensifies this addiction, as users feel compelled to stay connected at all times, often at the expense of their well-being. Sleep disturbances, fatigue, and a decline in real-life social skills are common consequences of prolonged social media use.

Excessive exposure to curated and manipulated content fosters unrealistic expectations, leading to low self-esteem and body image issues. The desire to portray a perfect life online promotes materialism and narcissism, pushing individuals to seek external validation rather than genuine self-worth. Productivity suffers as attention spans decrease, making it difficult to focus on tasks without the distraction of social media.

Breaking free from this cycle requires conscious effort and self-discipline. Setting boundaries on social media use, engaging in offline activities, and seeking support from friends, family, or mental health professionals can help reduce dependency. Practising mindfulness, self-care, and gradually replacing screen time with healthier habits can significantly improve mental and emotional well-being.

Recognising the impact of social media addiction is essential for fostering a healthier relationship with technology. By addressing the issue and making mindful choices, individuals can regain control over their lives, prioritise real-life connections, and protect their mental health from the harmful effects of excessive social media use.