Purabi Dairy launches new traditional mithai range on National Milk Day
Assam govt award for 5 Purabi Dairy farmers on National Milk Day
Guwahati,Rongili Barta: Marking the celebration of National Milk Day, Northeast India’s largest dairy cooperative, Purabi Dairy, today launched its first range of traditional Indian sweets — Purabi Kalakand and Purabi Milk Cake.
The new range of Purabi Mithai will now be made available at Purabi Parlour Panjabari, all Purabi Milk Booths across Guwahati, and select grocery stores in the city.
Purabi Mithai is manufactured by the West Assam Milk Producers’ Cooperative Union Ltd (WAMUL) and marketed by North East Dairy and Foods Limited (NEDFL), a joint venture between the Government of Assam and the National Dairy Development Board (NDDB).
National Milk Day is observed annually on the birth anniversary of Dr Verghese Kurien, widely regarded as the ‘Father of the White Revolution in India’, to celebrate the contribution and growth of the country’s dairy sector.
Speaking on the launch, Shri Satya Brata Bose, Managing Director, NEDFL, said, “This is a momentous occasion for Team Purabi as we expand our product portfolio into traditional sweets. Consumers have long trusted Purabi for quality dairy products, and Purabi Mithai is a natural extension of that trust. We are committed to offering fresh, authentic and hygienically prepared sweets for every household.”
Shri Sameer Kumar Parida, Managing Director, WAMUL, added, “Every new product we launch creates more value for our farmers. With Purabi Mithai, we aim to channel higher milk procurement and ensure better returns for our producer members. This initiative is another step towards strengthening Assam’s dairy ecosystem as envisioned by chief minister Dr Himanta Biswa Sarma.”
Five Purabi Dairy farmers awarded by Assam govt on National Milk Day
As part of the state-level National Milk Day celebrations, the Assam government felicitated five dairy farmers for their outstanding contributions and progressive practices — all of whom are associated with Purabi Dairy. Nearly 60 Purabi farmers participated in the state programme at the Auditorium of the College of Veterinary Sciences, Khanapara, which was graced by Shri MS Manivannan, IAS, Commissioner & Secretary, AH & Veterinary Department; Dr Bibekananda Saikia, Dean, College of Veterinary Science; Dr Niranjan Kalita, VC, Assam Veterinary and Fishery University; Smti Panchali Kakati, ACS, Director, Dairy Development; Shri Manoj Saikia, Chairman, ALPCo, among others.
Shri Krishnendu Paul, Minister of Animal Husbandry and Veterinary, was scheduled to attend as the chief guest; however, due to last-minute changes, he could not be present.
The award-winning farmers were: Majar Ali from Bongaigaon, Mani Bala Das of Hojai, Tajer Rahman of Darrang, Mina Chetry of Nagaon and Som Bahadur Chetry of Hojai.
Participating in the programme, officials from Purabi Dairy congratulated the felicitated farmers and extended appreciation to the wider dairy farming community. They emphasised that Purabi’s initiatives, ranging from support to producer groups and livelihood enhancement to advancements in processing and the expansion of retail channels, are key to driving sustained growth in Assam’s dairy sector — and the success of the farmers brings immense joy to the entire Purabi family.